We're the best website company in Orlando
We strive to be the best of the best for your business when it comes to website design and internet marketing. We’re much more than a typical design company. Our success is found in your success. We operate 7 days a week to provide the best client service possible. We don’t just create a website and dump you. Our designs incorporate strategic marketing and advertising to keep your website actively churning visitors into customers.
Our website design process is part of our core marketing strategy. What happens during the web design process greatly affects your Google Adwords Relevancy, your Google Business Profile (maps) listing, and your Search Engine Optimization ranking.
What do we focus on?
All of these have equal importance.
Website Speed Optimization
Your website page speed is critical to retaining visitors and ranking higher in Google search results.
You have exactly 5 seconds to gain a visitor’s attention. If your site doesn’t load fast enough your visitor is going to back out of your website and check out a competitors.
Google monitors the amount of time spent on your website, they call this metric “bounce rate” and it plays a very important factor in whether Google decides to keep your website listed on the first page of search results.
Google’s #1 objective with their search platform is to provide their users with the most relevant information based on their search keywords. If multitudes of people visit your website and leave withing seconds, Google will determine that your website is not relevant to the search keywords used and will drop your ranking.
Website Clarity Optimization
When a visitor stumbles on your website for the first time, they should be welcomed with the utmost clarity in what your website is about and how it will benefit them.
The goal is to quickly and effortlessly guide them through your website while entertaining and educating them about your company.
Many website builders fall short on this process by making the design layouts confusing and information hard to find. We look at websites to find something specific and quickly.
As schedules get busier and busier, there isn’t as much time these days to just browse around websites and read anymore.
Responsiveness is a term used by website designers to explain how a website looks on a different sized screen. Over 60% of internet users are on mobile devices today.
Google takes this into high consideration today when you’re running adwords and search engine optimization. If your website is not mobile friendly, then you are losing visitors and Google will penalize you.
All of our websites are designed to match large desktop monitors, laptop screens, tablets, and mobile phones. Many designers and website platforms will state that they use mobile responsive design, but that does not mean your website will look good and have clarity.
Website Content Optimization
Your content is extremely important, and we have to lay it out in such a way that’s clear and easy to read or you’ll lose visitors forever.
We’re not know-it-all’s in your industry and we don’t know everything about your business so we will be asking you many questions to help us put the pieces of the puzzle together to help explain to your visitors why they need your products and services.
When you understand how keywords and phrases work and implement them into the titles inside your website, Google will notice.
The idea behind keywords is understanding what your visitors are actually searching for. When you step into their shoes and search exactly what you think they want, you’ll have an understanding of what types of content and titles you need on your website.
We tell all of our clients during the onboarding process to go to Google.com and type in the service that they offer, in the town that they do business in.
For example: Mold Removal in San Diego.
When you do a search like this you are mimicking thousands of other potential customers and you’ll be able to see the competitors that are taking your customers.
Website Conversion Optimization
Websites need to take it’s visitors down a funneled path into becoming paying customers. If your website is not doing this core task, then all the traffic and visitors you send to it are wasting your valuable time and money.
This is why trusting your website design with the wrong company can ultimately put your business expansion on pause until you hire a new company that can fix this issue.
This is a huge difference between paying someone 200$ for website and paying companies tens of thousands.
Conversion is an integral part to our core marketing strategy and must be done properly before we can move on to ads and search engine marketing.
Website Internal Linking
This is a bit more advanced and technical so we will do our best to explain the importance of “internal linking”.
Links mean everything to your website and play a crucial part in how search engines determine your relevancy for adwords and SEO. The more links you have on your website the more ways visitors and search engine robots can navigate your content. You don’t want to force your visitors to only use your top and bottom navigation buttons. You want to help them find what they’re looking for fast.
When you have hundreds of websites providing links back to your first page of your website, you want to be able to send those visitors to your other pages effortlessly.
Website Secure Socket Layer
SSL stands for Secure Socket Layer and it’s the standard technology for keeping an internet connection secure. SSL safeguards sensitive data that is being sent between two systems and prevents criminals from reading and modifying any information, including personal details.
The easiest way to determine if a website is secure would be to look up by the URL of the website and see if there is a security lock icon.
If you want your ads and your website to show up with high rankings on Google, you absolutely need SSL. Google refuses to send visitors from their platform to a website that is deemed unsecure.
If you do not have this security setup on your site, please reach out to us and we’ll help you get it set up.
Website Domain Names and URL
Your keyword (whether it is services or products offered) needs to be in your website URL.
When we label our page URL with keywords as seen on the picture we supplied, you’ll see aschecorp.com/digital-marketing-services-in-orlando as our keyword phrase.
This tells search engine exactly what the following page is about and if the information on the page matches, then we will have an extremely high relevancy score for that keyword.
Website Hosting Services
We’ve been using 1and1.com for over a decade. Recently they rebranded their company as ionos.com. There are multiple companies out there that offer website hosting, domain names, and SSL but from our experience IONOS is the absolute best on the market.
Here at ASCHE Corp we have two website hosting solutions available for you. You can choose to let us host and manage everything for 150$ a year, or you can visit IONOS (Click Here) and set up your own managed plan. Either way you will get the best hosting options for an incredible price.
Generally you will save more money by choosing your own plan, just make sure you speak with us and let us guide you to picking the correct plan.
Website Blog Posting
Blog posts effectively generate brand new content for both visitors and search engines to read through. If your content is key-worded correctly it also will increase your search engine visibility and help increase your ad relevancy score.
Fresh content keeps users engaged and coming back for more. It’s also a way to generate more back-links from other websites which ultimately increases your domain authority.
We will show you how to log into your website and create blog posts to help boost your traffic, we will do this ourselves from time to time to help search engines understand more about your company as well.
If you have any questions of want to get started with us right away, please scroll down just a little further to reach our fast contact form or click here to go to our contact form.
We value your time and would love to know more about your company and your marketing needs.
Maybe we’re the perfect fit. There is a questionnaire on our contact form that will help us determine what you need.