Facebook Targeting: Behaviors and Life Events

Did you know you can Facebook target via user behaviors? If you’re trying to sell a product on Facebook, create an ad that targets “engaged shoppers”.

Behaviors > Purchase Behavior > Engaged Shoppers

Also, depending on your sales pitch and the products you are selling, you should create ads that target Facebook users that are experiencing real life events. Such as Anniversaries and Birthdays!

There are so many ways to target Facebook users. Stop boosting your business posts, and start dialing in on the exact people you want to see your ads. Give me a shout (321-200-0770), and together we can choose who you need to target.

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