We help businesses with custom branding. Often refreshing your business persona will generate more customer interaction. Give your business the gift of rebranding itself.
What is branding?
“Branding is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).”
A great brand concept would be “Apple.” When people think about cell phones and computers today Apple may not be their choice, but its always a brand option in the market and people WILL think about it.
Products can be copied by other companies, but your brand will always be unique to you.
The idea is to push an idea behind your product that matches your brand. Look at “Smart Water” or “Perrier” both products are “water” but each of them taste astronomically different. The end goal is to get a customer to want to choose your brand over the competitors, and if you’re successful enough at it, make them choose your brand by instinct.
How to start a brand?
The first step to every brand is the idea of what you want to sell.
What makes what you sell unique and how are you different then everyone else selling something similar. Once you have this in mind, then you decide on a name.
Picking a great business name can be tedious. You want your business name to incorporate your unique idea. While you do this, we suggest that you follow these three steps:
Step 1) You need to have a website hosting service website open and the domain name picker. Too many times we come up with great names only to find out that someone else already bought the domain name (example.com).
Having Trouble finding a domain name that’s available? Use synonyms! Type the word you wanted to use in Google and write synonym after it. Google will pick from a random website a list of words that have the same meaning as the one you wanted to use. Chances are, you’ll find an even better set of words to describe your unique business!
Once you find a domain name that’s actually available you will need to move to the next step.
Step 2) Hold your horses, don’t buy that domain name just yet! Check your state’s local business listings and make sure there is not already another company formed in your state using that same name. You don’t want to confuse your future customers by sharing the same name as another company, and your state won’t let you register your business.
Step 3) Purchase your domain name and register your business name with your state! Try to do this quickly and reserve your name! Once you have both your domain and business names, it’s time to start working on the most important part of your brand, your Logo. Check out the services we offer below!
A website design and marketing agency in Altamonte Springs, Florida