Working with Aaron
Hiring an experienced marketing director costs a business more than $230,000 a year. Working with Aaron gives you 22+ years of expertise across 40+ industries for a fraction of that, with no recruiting and no benefits to pay.
Let's put that in perspective.
Salary is only the starting point. Once benefits, payroll taxes and recruiting are added, a marketing manager costs far more than the number on the offer letter.
First-year cost to the business, using national data
Median annual salary¹
$161,030
Benefits and payroll taxes²
$69,013
Average cost to recruit and hire³
$5,475
First-year total
$235,518
About $19,170 every month, or $885 every working day
Ways to Work with Aaron
No cookie-cutter packages. Every engagement starts with a free consultation, and every engagement is led by Aaron himself.
For owners who want a clear, expert plan before spending another dollar.
$2,415 one time
Less than 3 days of an in-house marketing manager
Recommended
For owners who want an expert in their corner, guiding decisions as the business grows.
From $1,745 / month
Save with annual terms
Less than one-tenth the cost of hiring in-house
For growing businesses that want Aaron leading their marketing, without a full-time hire.
From $3,489 / month
Save with annual terms
Less than one-fifth the cost of hiring in-house
About to sign with an agency, a lead service or a web designer? Aaron reviews the proposal or contract and tells you what's fair, what's missing and what to push back on.
$485
Every engagement begins with a signed Services Agreement outlining scope, responsibilities and fees, so you know exactly what you're getting.
Advisory and Fractional Director are available month to month, or on annual terms at a reduced rate for owners ready to commit to growth.
Here's why this matters to you.
| In-house hire | Advisory | Fractional Director | |
|---|---|---|---|
| First-year cost | $235,518 | $20,940 | $41,868 |
| First-year savings | None | $214,578 | $193,650 |
| Recruiting and hiring | $5,475 and your time | None | None |
| Benefits and payroll taxes | $69,013 a year | None | None |
| Experience | One career, one set of industries | 22+ years across 40+ industries | 22+ years across 40+ industries |
| Knows what agencies should deliver | Depends on the hire | Has been the expert agencies hire | Has been the expert agencies hire |
| Commitment | Employment, severance risk | Services Agreement, monthly or annual terms | Services Agreement, monthly or annual terms |
First-year costs for Advisory and Fractional Director use monthly starting prices over twelve months. Annual terms reduce these further. Final pricing is confirmed on your consultation call.
Imagine this.
Savings are only half the story. The real return comes from the customers your business brings in when its marketing has direction. Enter your numbers and see what a few extra jobs a month are worth.
in added revenue per year
This calculator is an illustration based on the numbers you enter, not a guarantee of results. Every business and market is different.
The bottom line is.
When your average job is worth thousands, the question isn't whether you can afford expert guidance. It's how much revenue you're leaving on the table without it.
$5,000
average job: Advisory is covered by about one-third of a single job each month.
$10,000
average job: Advisory is covered by less than one-fifth of a single job each month.
$20,000
average job: Advisory is covered by less than one-tenth of a single job each month.
Questions
Yes. Every engagement begins with a signed Services Agreement that spells out exactly what’s included, how Aaron works with you, and what it costs. It protects both of you and keeps expectations clear from the start.
Yes. Advisory and Fractional Director are available on monthly terms or on annual terms. Annual terms come at a reduced rate, so owners who plan to work with Aaron for the long haul pay less over the year.
Aaron is a consultant, not an agency. He builds the plan, helps you choose the right people to carry it out, and makes sure they deliver. That keeps his advice honest, because he isn’t selling you the work.
Often that’s exactly when it helps most. Aaron has been the expert agencies hire behind the scenes, so he knows what good work looks like, what it should cost, and when you’re not getting it.
For many service businesses, a full-time marketing leader costs more than $230,000 a year once benefits, taxes and recruiting are included. Working with Aaron gives you senior-level experience for a fraction of that, without the hiring risk.
That’s a great place to start. The Marketing Plan lays out exactly what your business needs and in what order, so you build it right the first time instead of paying to fix it later.
Because they’re calculated, not guessed. Each one is set as a small fraction of what it would cost your business to hire a marketing manager in-house.
Book a free consultation. You’ll talk with Aaron directly about where your business stands, and you’ll leave with a clear next step, even if that step isn’t with ASCHE.
Here's what to remember.
The first conversation with Aaron is free, and you'll leave with a clear next step either way.
Sources
1. U.S. Bureau of Labor Statistics, median annual wage for marketing managers, May 2024.
2. U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, June 2026: benefits account for 30.0% of total compensation costs for private industry workers.
3. SHRM 2025 Benchmarking Report, average cost per hire for non-executive roles.